Smith & Wesson Campaign To Support First - Time Gun Owners

U.S. Precision Defense SMITH & WESSON GUNSMARTS campaign set to inform, educate, and excite new gun owners SPRINGFIELD, Mass. – Smith & Wesson announced...

Smith & Wesson Campaign To Support First - Time Gun Owners
31August
Smith & Wesson Campaign To Support First - Time Gun Owners
31August

Smith & Wesson Campaign To Support First - Time Gun Owners

Written by Guest Contributor
in Section Safety And Education

U.S. Precision Defense

SMITH & WESSON GUNSMARTS campaign set to inform, educate, and excite new gun owners

SPRINGFIELD, Mass. – Smith & Wesson announced today the launch of its new multi-media marketing campaign: SMITH & WESSON GUNSMARTS. The company’s new campaign is designed to welcome new gun owners into the firearms community and highlight key resources available to those who have just purchased their first pistol, rifle, or revolver.

Kyle Tengwall, VP Marketing, said, “As an industry leader, it's our responsibility to help educate and inform those who have recently purchased their first firearm and help them to become confident, responsible members of the firearms community. As such, we’ve developed SMITH & WESSON GUNSMARTS – a resource that provides information on firearms training programs, industry information, and an educational video series hosted by experts in the firearms space. We hope that new and seasoned gun owners leverage this information to help them become confident and responsible members of the firearms community.”

As a cornerstone of the campaign, the company has released a new video series devoted to helping inform, educate, and excite those who have recently joined the firearms community. Hosted on YouTube, the SMITH & WESSON GUNSMARTS video series covers a comprehensive set of topics that takes the viewer from the basics of firearms safety through their first trips to the range – all in a simple, inviting manner.

To generate excitement around the SMITH & WESSON GUNSMARTS campaign, Smith & Wesson will host a series of sweepstakes that will run from September through October to engage with new gun owners on social media. No purchase is necessary to participate. Prize packages will include firearms, ammunition, and accessories from a variety of top industry brands.

The SMITH & WESSON GUNSMARTS campaign will rollout nationwide starting in August 2020 through retail, print, and digital outlets.

To learn more about SMITH & WESSON GUNSMARTS, click here.

This article first appeared on The Outdoor Wire

Guest Contributor profile image

Author: Guest Contributor

Our readers are invited to send in their own articles, or links to articles they find on the internet that they feel will be of benefit to others...

Our readers are invited to send in their own articles, or links to articles they find on the internet that they feel will be of benefit to others in the Self-Defense and Shooting Community. We generally...